Level Up Wear ® (A.K.A. “LVLP”) was created in 2007 in Brussels, Belgium, with the intention to become the #1 apparel brand focusing exclusively on officially licensed videogame-based designs.
As gamers ourselves, we grew tired of the poor offering at the time: too promotional, no sense of style, bad quality...a good product was basically impossible to find.
Therefore, our idea is to provide the most fashionable products, at the highest possible quality.
All our designs are fully original and not just easy transpositions of existing artwork.
Our sources of inspiration include rock music, pop culture and the fashion industry, ensuring a very wearable result (and not just as pyjamas).
Also, our products meet the highest standards in comfort, fit, printing quality and durability.
Gaming is becoming the #1 entertainment medium thanks to increasingly high-quality, variety, and the best value for money in the entertainment business.
We just want to make sure that gaming apparel follows the exact same path.
