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Level Up Wear ® (A.K.A. “LVLP”) was created in 2007 in Brussels, Belgium, with the intention to become the #1 apparel brand focusing exclusively on officially licensed videogame-based designs. As gamers ourselves, we grew tired of the poor offering at the time: too promotional, no sense of style, bad quality...a good product was basically impossible to find. Therefore, our idea is to provide the most fashionable products, at the highest possible quality.